Santa Cruz Hightower
Closeout Deals on Demo Bikes
Take home one of our 2024 demo bikes for a premium ride without breaking the bank.
It’s Time To Ride!
Whether it's been a few months or a few years since your last ride, we’re here to help you get back on the trails. New bikes have been rolling in, shop online now or stop by our store to check them out.
Bring Your Bike In for Service
If you ride your bike regularly, scheduling a tune-up every 6 months is recommended. Bring your bike to us and we’ll ensure it’s safe and reliable for the season ahead.
The Best Rides Start With the Best Equipment
Now is the perfect time to upgrade your gear with the latest styles and technology.
Looking for a Great Deal?
Our end of summer sale is going on now.
Bike Rides Are More Fun With Friends
Joining a group ride is a wonderful way to enjoy the outdoors, get some exercise, and connect with others. We host rides for all levels of riders every week and we’d love to have you join us!
Bike & Water Sport Rentals
Whether you’re visiting or just want to try a new style of riding or outdoor recreation before you buy, we have you covered.
Plan Your Next Adventure
Check our website for weekly updates on the trail conditions and upcoming events.