Bikes are one of the few inventions I know of that most all people can relate to. Bikes bring fun, adventure, travel, utility, challenge, experiences and friends together. They are simple and challenging – at the same time.
For me personally, I learn something new every time I go for an adventure on my bike. I'm not just along for the ride, I'm connected to my bicycle. Riding bikes is a life-long pursuit that doesn't plateau. Whether its developing better fitness or technical skills for experiencing new parts of the world, I'll always be looking to make my experience a little better.